Any business can be affected by media reporting. Unfortunately that reporting isn’t always accurate, and if you’re worried about a misleading story that’s just appeared it’s important to get a response out there as soon as possible. By presenting the facts you can shape the debate, tell your side of the story or reassure worried customers. The problem is a good response needs to be well researched and written to a very high standard, or it won’t have the effect you’re looking for. It also needs to be fast. The more fully you answer the story right at the beginning the more effectively you can make your point.
The solution is to get me to handle your response. Whether you’re looking for a blog post, letter to the editor or notice for your website I can put together a well researched, informative and persuasive piece within a few hours. Just let me know what you’re looking for and I’ll take it from there, leaving you to get on with running your business. I can produce accessible explanations of scientific findings, clear accounts of events or hard-hitting pieces that expose the truth behind a story – you can decide what works best, or leave it to me.
If inaccurate media coverage threatens your business the one thing you can’t afford to do is just hope it goes away. There’s an old saying, often (wrongly) attributed to Mark Twain, that “A lie will travel around the world before the truth can get its boots on.” That saying is at least 200 years old and it was true back then; now we have Reddit, Facebook and Twitter. Even if you can persuade the source of the report to take it down and issue a correction it’s too late, because it will already be all over the internet. You need to get the facts out there, compellingly enough written that they’ll be forwarded at least as often as the original story. That’s where I come in.